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April 23, 2024
Web Design

Rethinking User Experience: How to Optimize Your Website for Maximum Conversions in 2024

As a business owner or entrepreneur in 2024, ensuring your website provides a seamless user experience is key to attracting more customers and achieving higher conversion rates. Whether you're an SME with an established online presence or a startup testing the digital waters, optimizing the user experience can be the crucial factor that determines whether visitors stay on your website, make a purchase, or leave within seconds.

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April 17, 2024
Marketing

Essential Marketing Strategies for SMEs to Drive Business Growth in 2024

Learn the essential marketing strategies SME business owners and entrepreneurs should adopt in 2024 to drive business growth, expand their online presence, and outperform competitors.

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October 15, 2022
Marketing

Cafe 312: The First Coffee Shop In Kuwait To Employ Disabled People

Cafe 312 in Kuwait is breaking societal norms by exclusively employing individuals with special needs, a pioneering move in a country where disability often hinders job opportunities. With a staff of ten, the cafe offers a range of beverages and snacks, creating a supportive environment for its employees to gain valuable experience and express themselves. This initiative has garnered significant media attention and public support, from major brands like Sultan Center, AlHafez Pharmacy, and Kuwait Airways, among others.

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October 3, 2022
Marketing

How City Centre Used Mystery Boxes In Its Marketing Campaign

City Centre Kuwait elevated its Food Festival with a unique marketing campaign, introducing a mystery box challenge where Kuwaiti chefs were tasked to create dishes from random ingredients, inspired by the popular TV series Masterchef. This approach not only provided fresh content for social media influencers but also fostered a win-win partnership, enhancing audience engagement for both the influencers and the brand.

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October 1, 2022
Marketing

What’s the Future for Padel in Kuwait?

Padel has swiftly become a sensation in Kuwait since 2021, captivating a wide audience with its easy-to-learn and socially engaging gameplay. This sport's rise is fueled by celebrity endorsements, the sport's accessibility to all ages, and a burgeoning infrastructure of courts and training facilities. What was the reason behind it's rise?

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April 2, 2024
Design

7 Ways Bad Branding Hurts Brand Image

Bad branding can severely damage a company's image through seven key pitfalls: consumer forgetfulness, lost trust, and a general lack of a distinct tone of voice. Successful brands like Google and Apple show that being memorable and trusted matters more than being first.

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October 8, 2022
Design

Don't Make The Logo Mistake That Katch Kuwait Made

The top design agencies will make sure to craft a logo that identifies your brand and connects with your ideal consumer. You love Apple and if anyone attacks Apple, it’s an attack on you. Same thing for Nike, Levis, and literally any brand that you identify with

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September 4, 2024
Web Design

Webflow vs WordPress: A Quick Introduction (2024)

Both platforms have strong points and disadvantages but which one should you choose? In this article, we will look at them side by side so that you can decide which solution fits your needs better!

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August 13, 2022
Web Design

Best Copywriting Examples for Websites

If you want to be inspired by some of the best website copywriting examples, this is the article for you

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July 18, 2022
Web Design

The Best Web Design Case Studies

I studied the best web design case studies out there and wrote down what’s common in all of them. Here’s the checklist laid out for you

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