August 13, 2022
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Web Design and Development

Best Copywriting Examples for Websites

If you want to be inspired by some of the best website copywriting examples, this is the article for you

Copywriting is an integral part of all websites, and it can make or break a site.

Follow the 5-second rule. If you don't understand what a business does in 5 seconds by just looking at the website's homepage, the copy needs some work

As a web designer,yYou don't have to be a professional copywriter to know what makes a good copy. In this article, we will take a look at some of the best copywriting examples from various industries that you can use as inspiration when writing your own website content.

Invision's Website

In the hero section of SAAS websites, you need to explain what the product is, who it's for, and how it solves the users' problems clearly.

When we look at Invision's website, it says as follows,

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Online Whiteboard meets Productivity

A real-time workspace for teams to collaborate better, align faster, and move forward together.

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Immediately clear about who the product is for. Focused on client’s end goals

Here’s what you understand from their copy,

What is it?

An online workspace tool for real-time collaboration

Who is it for?

Teams with more people that require working together

What problem does it solve?

Reduce misalignment in communications, and work and help improve productivity

Good copywriting is concise and direct

You are clear about the value proposition of the product. That’s the sign of a good copy

Lately's Website

Lately’s website shows how to write engaging and clear copy.

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Stop guessing what to say.

Lately’s AI learns which words will get you the most engagement and repurposes video, audio, and text into dozens of social posts that contain those words.

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Identify the main issue. Shows end results users can expect

Here’s what you understand from their copy,

What is it?

SAAS product that helps make engaging content that contains words your audience is interested in

Who is it for?

Social media marketers, content writers, SMBs

What problem does it solve?

Not knowing what content to create that gets more engagement

Viewers can also watch a video walkthrough to get a better understanding of the product. Furthermore, Lately also highlights the end results that users expect from their product, through which they can relate with

Good copywriters show the end-results consumers can expect from using their product or service

The other thing I like about the site is that it doesn't seem like you need to know anything about technology or apps before diving into it—they use great visuals along with words to explain what Lately does so well.

99Designs' Website

99Designs demonstrates the use of short sentences, words, and paragraphs. The site uses this same principle for both its homepage and category pages.

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World-class design. At your service.

99designs is the go-to graphic design service by Vista. We make it easy to work with professional, creative experts from around the world and build your brand through custom, memorable design.

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Clear Message + Audience. Emphasis on Ease

Here’s what you understand from their copy,

What is it?

A service that helps you connect with creative experts that build your brand

Who is it for?

SMBs and creatives

What problem does it solve?

Getting quality design assets at an accessible rate

Good copywriters make sure to be clear about your their ideal clients

Aside from serving designers, 99designs also provides design services to businesses. However, when you land on their homepage, the messaging is clearly toward businesses. This is because they function as an agency that connects businesses with global talented creatives. And who can forget the excellent visuals used in the whole website

Soapen's Website

Soapen got featured in Shark Tank. And they do highlight that on their homepage AFTER their key messaging, which is

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Soap that kids love using

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Super simple. Clear about ideal customers. Makes you curious

Here’s what you understand from their copy,

What is it?

Soap in the shape of a pen

Who is it for?

Parents, but made for Kids

What problem does it solve?

Make learning good hygiene habits fun for kids through playful personal care

That's it. It's so simple that any parent could understand it. So much so that it makes you curious to learn more about the product.

Good copywriting will immediately answer your problems

Soapen's website copy is very simple. The value of their product is clear and concise, which makes it easy for the end user to understand exactly what they are buying from Soapen.

Purple Mattress

Purple Mattress was founded in 2013, and it's now one of the fastest-growing mattress companies in the country. The company sells only online, which means that its website copywriting must be both persuasive and easy to read.

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Up to $500 off The Purple Mattress

Let the GelFlex™ Grid Reinvent Your Sleep. Discover

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Clear offer. Immediate action 

Here’s what you understand from their copy,

What is it?

Mattresses

Who is it for?

Everyone

What problem does it solve?

Sleep better, wake up stronger

It is possible for copywriting to evolve over time. It doesn't need to be carved in stone. On its homepage, Purple decided to advertise the current offer on mattresses for a limited time. The brand will shift back to the previous copy after the offer ends.

Good copywriting can evolve over time and should always focus on what consumers want to hear

This way, you keep the copy fresh, and users are engaged throughout the webpage

SquattyPotty's Website Copy

SquattyPotty is a company that makes stools to help with pooping. You might be wondering why a company that makes such a weird product would employ good copywriting. 

SquattyPotty realized that they didn’t have to make their product seem essential. Instead, they focused on the one issue that their customers had: bad posture while pooping.

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The #1 way to #2

Discover how enjoyable pooping can be

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Easy to understand. Humorous. And gets you curious

Here’s what you understand from their copy,

What is it?

A stool to aid while pooping

Who is it for?

Everyone who poops

What problem does it solve?

Helps you to be healthier and feel better—while also staying in the bathroom less

This is such an attention-grabbing and interesting piece of copywriting. It gets the customers’ attention and makes them want to know how this product can help them. This example is effective because it is relatable and funny.

Good copywriting makes your audience curious about your product, leading them to explore your webpage

SquattyPotty made a weird act seem very approachable because they aren’t talking about the product itself. They are talking about the problems that their customers have.

Raize's Website Copy

Raize does a wonderful job in setting up its product page with mouth-watering product images and vibrant branded colors. Their mission is clear and super-relatable,

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To help you enjoy more dessert and feel good about it

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Mouth-watering images. Vibrant Colors. Clear Message

Here’s what you understand from their copy,

What is it?

Healthy cookies and desserts

Who is it for?

Those who are health-conscious and crave delicious desserts

What problem does it solve?

Enjoy more desserts and feel good about it

That's it. Your audience understands what the product is about and everyone can hop on to try your products. Make your unique value stand out by connecting it with what your customers want

Good copywriting isn't just about copy - it's also about the visuals and colors coupled with good copy that entices the reader

Raize's case study can be applied to any restaurant business that sells online. Why not use your website as an opportunity to educate customers about the food you serve and the philosophy behind it? It's far better than having a generic product page right?

Plant Boy Website Copy

Plant boy's website copy has the best visuals and copywriting I have seen. The business idea is amazing, and the copy sells it. You immediately understand from the homepage whether this service is for you or not,

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Sell plants without the dirty work.

Plantboy™ is the easiest way to sell plants online. We grow, pack, and ship plants directly from our greenhouse straight to your customer’s door.

Grow your business, not plants—that’s what Plantboy™ is for 😉

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Makes you Excited. Emphasize on Ease and Business Growth

Here’s what you understand from their copy,

What is it?

A service that throws, packs, and ships plants directly to your customers

Who is it for?

Businesses that want to offer plants to customers

What problem does it solve?

Ability to sell plants without actually growing them

The copy on their websites stresses the main client goal—to provide ease and convenience. For any business that wants to sell plants but needs a service that does the growing and delivery for you, it's a win-win situation.

Good copywriting is customer-focused and revolves around their needs and problems

Plantboy™ does not simply emphasize the software features. But rather they communicate the value that the software will bring to their clients. That's what good copywriting is all about.

Hush Website Copy

We love sleep, so we mentioned 2 companies selling speed-related products.

On a serious note, Hush adopts good copywriting principles, while also making sure it's SEO optimized. That's important. At the end of the day, you want to help Google send you leads who are interested in your products. So their main heading and paragraph reads,

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Canada's Best Weighted Blanket To Reduce Stress And Fall Asleep Faster

The Hush will provide you with a constant, comforting hug whenever it’s needed

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SEO Optimized. Emphasize what consumers want. Friendly

Here’s what you understand from their copy,

What is it?

Blankets, really

Who is it for?

Anyone in Canada

What problem does it solve?

Fall asleep fast and reduce stress. It says it right there doesn't it?

I want to be honest here - when you focus mainly on SEO when writing content, you’re gonna mess up big time. This is because you will try to scrunch up fluff content with most -searched keywords, but end up sacrificing user experience. 

Good copywriting is SEO-optimized - less fluff and a copy with naturally-infused keywords

The best way is to research the main keywords you want to rank for and write with consumers in mind first. Then see where you can include those keywords

There are too many to count!

Use these copywriting examples as a resource for your website. I hope you've enjoyed this article on website copywriting examples. If you want me to add your example here, feel free to contact me. 

About Ali Saeed

Ali Saeed is a Kuwait-based web designer and Webflow developer who has been working as a graphic designer for 4 years, building social brands, company profiles, and presentations. He recently jumped into web design and development. As a web designer, Ali focuses on clarity in design layout and messaging strategy. In his free time, he loves to help the web community, solve problems, and build resources for web designers who want to optimize their websites using Webflow.

Send an email if you'd like to collaborate :)
View his portfolio website

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